Introduction to the Google Ad Auction
August 27th, 2009 — 5:23pm
Now I know many people are wondering how does Google Adword work? How do they determine the pay per click? Here is a video done by the Google Chief Economist, Hal Varian, and he does a very good job at explaining everything. It’s about 10 minutes long but I say it’s worth every second as he explains everything in simple terms.